For nearly a century, Betty Crocker has been America’s source for modern cooking instruction and trusted recipe development. From baked goods to salads, breakfast to snacks, our lineup of dependably delicious products have been trusted in the kitchen since 1921. A General Mills brand. Excludes Baking and Decorating accessories, Frosting, Fruit Snacks, Pancake and Waffle mix, Bowl Appetit, Potatoes, and Sweet Rewards.