A Brand Manager, or Brand Strategist, is responsible for maintaining a company or individual’s public image through the implementation of marketing initiatives. Their duties include communicating with company executives, marketing personnel and public figures, completing research into industry trends and public perception and aiding in the creation of marketing and advertising campaigns to strengthen their client’s brand identity.
Brand Manager 应该能够履行各种职责和责任。以下是 Brand Manager 应该能够执行的一些职责和责任：
- Developing custom marketing and advertising strategies
- Creating designs and layouts for media outlets
- Writing pitches, blog posts and articles
- Making decisions about the cost of branding and analyzing trends in customer spending
- Building relationships with influencers, journalists and media outlets
- Overseeing social media accounts and ensure brand consistency
- Conducting meetings with clients
有竞争力的 Brand Manager 将具备某些技能和资格，包括：
- Creative thinking
- Excellent written and verbal communication skills
- Analytical thinking
- Strong leadership and project management
- Product packaging and retail knowledge
- Great at multi-tasking and delegating
- Collaboration and teamwork
- Organization and responsibility
