A Brand Manager, or Brand Strategist, is responsible for maintaining a company or individual’s public image through the implementation of marketing initiatives. Their duties include communicating with company executives, marketing personnel and public figures, completing research into industry trends and public perception and aiding in the creation of marketing and advertising campaigns to strengthen their client’s brand identity.
Brand Manager은 다양한 업무 및 책임을 이행할 수 있어야 합니다. 다음은 Brand Manager이 실행할 수 있어야 하는 몇 가지 업무 및 책임입니다.
- Developing custom marketing and advertising strategies
- Creating designs and layouts for media outlets
- Writing pitches, blog posts and articles
- Making decisions about the cost of branding and analyzing trends in customer spending
- Building relationships with influencers, journalists and media outlets
- Overseeing social media accounts and ensure brand consistency
- Conducting meetings with clients
경쟁력 있는 Brand Manager은 다음을 포함한 특정 기술과 자격을 갖추고 있습니다.
- Creative thinking
- Excellent written and verbal communication skills
- Analytical thinking
- Strong leadership and project management
- Product packaging and retail knowledge
- Great at multi-tasking and delegating
- Collaboration and teamwork
- Organization and responsibility
