A Brand Strategist, or Brand Expert, creates strategies to develop and maintain a company’s brand identity. Their duties include researching the market, working with clients and developing branding strategies.
एक Brand Strategist को विभिन्न कर्तव्यों और जिम्मेदारियों को पूरा करने में सक्षम होना चाहिए। निम्नलिखित कुछ कर्तव्य और जिम्मेदारियाँ हैं जिन्हें एक Brand Strategist को निष्पादित करने में सक्षम होना चाहिए:
- Meeting with various stakeholders and departments in the company to gather branding insight
- Handling competitive research to better set the company apart
- Establishing expectations and guidelines for the company’s voice to guide all marketing collateral and information across channels
- Analyzing data and trends related to branding
- Developing branding features, such as logos and marketing materials
- Checking for branding consistency in all interactions with the public
- Collaborating with other creative team members on branding campaigns
- Presenting branding information to clients or managers
प्रतिस्पर्धी Brand Strategist के पास कुछ कौशल और योग्यताएँ होंगी, जिनमें शामिल हैं:
- Strong writing skills
- Comfort with technology, including spreadsheets, presentation software and content management systems
- Understanding of marketing principles and strategies
- Public speaking skills, with the ability to lead presentations and meetings
- Excellent research skills
- Creativity and strategic thinking